Lead Frontend Engineer · 8+ years

I build reliable frontend systems for AI products and complex B2B platforms.

I lead frontend product development at Level AI, turning conversation intelligence and data-heavy workflows into clear, scalable experiences. My work spans product ownership, frontend architecture, performance, and cross-team delivery.

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Case Studies

Product work built to last.

The following work was completed for B2B products. Customer identities, internal metrics, confidential implementation details, and product visuals have been omitted or generalized.

Voice of the Customer: from dashboard to product module

Level AI · Frontend owner and lead · React, Redux

Voice of the Customer helps organizations identify recurring themes across customer conversations and inspect the interactions behind those trends.

I owned and delivered the frontend for VoC 1.0 and 1.5, working across pods with the Analytics team responsible for the backend. These releases established the product foundation and informed the next iteration.

For VoC 2.0, I led the frontend effort from planning and design discussions through production. I reworked the frontend data flow so VoC could operate as an independent module instead of a component within a larger dashboard. After launch, I continued improving performance, helped remove substantial legacy code, and mentored a junior engineer working within the new architecture.

Outcomes

  • Established the frontend foundation across three major releases.
  • Helped turn VoC into a standalone, marketable product module.
  • Received positive customer feedback on the modular redesign.
  • Introduced a more scalable frontend structure for future development.
  • Reduced legacy complexity and created a cleaner base for subsequent work.

Modernizing logistics operations

Janio Asia · Software Engineer · React ecosystem

I helped modernize a legacy warehouse scanner interface around clearer operational workflows and built the UI for security-tag tracking used to record signs of cargo tampering.

Across the wider operations portal, I delivered interfaces for postal-code and zone allocation, merchant profiles, and SLA management.

Outcome: Replaced legacy experiences and brought several logistics workflows into focused operational interfaces.

Connecting retail analytics to promotion workflows

Impact Analytics · Senior Full-stack Engineer · React, Django, PostgreSQL

I built a data-rich promotion-planning dashboard using historical retail data and developed APIs connecting the product to visualization services owned by the data-science team.

I also implemented role-based dashboard access and APIs supporting promotion creation and approval.

Outcome: Connected analytics, permissions, and operational workflows in one decision-support product.

Independent Projects

Building beyond the product roadmap.

Open-source tools where I explore developer experience, state-heavy interfaces, desktop applications, and systems work.

Orbita mock-response editor configuring a response for an API endpoint

Developer Tool

Orbita

A native desktop proxy for inspecting, mocking, and recording HTTP and WebSocket traffic during development and QA.

Go powers the loopback proxy and traffic processing. React and Wails provide environment controls, mock editing, PAC routing, and Playwright test recording.

Go / React / Wails / Playwright

Explore Orbita
Orgcal terminal demo showing a successful calendar synchronization

CLI Workflow

Orgcal

Bidirectional synchronization between org-mode files and Google Calendar, with conflict resolution and multi-calendar support.

Go / Google Calendar API / OAuth

Explore Orgcal
Ferride desktop text editor with its search and replace interface open

Desktop Editor

Ferride

A learning-focused text editor built around virtualized visual lines, optimistic frontend edits, and Ropey-backed storage in Rust.

React / TypeScript / Tauri / Rust

Explore Ferride

Leadership Through Ownership

I was promoted to Lead Frontend Engineer in November 2025 after sustained ownership of high-visibility AI product launches, frontend architecture, and cross-team delivery.

Own the product, not just the interface

I have led frontend work across multiple VoC releases, bridging product, design, Analytics, and engineering teams from early planning through production and follow-up improvements.

Balance speed with durability

I delivered the complete Alerts settings UI in two weeks and the interaction-heavy Conversation Tag v3 interface in six weeks. Both remained stable with minimal rework, demonstrating that rapid delivery does not have to create immediate maintenance cost.

Raise the team’s baseline

I have mentored junior engineers, conducted frontend interviews, standardized candidate evaluation, documented the frontend development lifecycle, and initiated legacy-code cleanup where no clear owner existed.

“I like turning ambiguous, cross-functional problems into clear delivery steps. I aim for the smallest solution that solves the current problem without making the next change harder.”

Experience

Lead Frontend Engineer - Level AI

November 2025 - Present

Frontend leadership across AI product modules, architecture, stability, and cross-pod delivery.

Senior Frontend Engineer - Level AI

March 2023 - October 2025

Owned and delivered VoC releases and AI-assisted conversation workflows.

Software Engineer - Janio Asia

February 2021 - February 2023

Warehouse and logistics operations products.

Senior Full-stack Engineer - Impact Analytics

September 2019 - January 2021

Retail analytics dashboards and promotion workflows.

Full-stack Developer - Blackturtle Diginovation

December 2018 - August 2019

Frontend Developer - Nuchange Informatics

October 2017 - November 2018

Contact

Let’s talk

Interested in discussing frontend leadership, AI product development, or a complex product problem? Send me an email.